Everyone wants to celebrate their mother on Mother’s Day. And typically that involves buying a present. In 2024, 84% of U.S. adults celebrated Mother’s Day and spent an average of $254 on a present. Next year, make sure that money goes to your business with these six Mother’s Day promotional ideas for retail stores.
Decorate your store
Mothers deserve to be celebrated, and nothing says “you’re special” like decorations. Draw in more shoppers with amazing decorations covering the interior and exterior of your store!
Things like balloons, streamers, and banners can really go a long way to make your store feel more exciting and celebratory of moms everywhere.
Of course, you want your decorations to look amazing, but you probably don’t have time to design from scratch with all the festivities going on. Luckily, there are thousands of free Mother’s Day poster templates available online from websites like PosterMyWall.
It’s easy to find a template you like, customize the information with the drag-and-drop editor, and print it out to use in your store decorations. It has never been easier to make moms feel celebrated in your store!
Offer special discounts for moms
Most Mother’s Day shoppers aren’t moms. They’re people who need presents for their moms! But some moms like to shop, so why not encourage them to come out and buy themselves something nice with a special discount for moms!?
Creating a discount for moms is a great way to encourage more moms who otherwise might not be out shopping to come into your store. Plus, if someone who has kids needs to shop for their mom, they’ll get the discount, too. Discounts always bring in more customers!
Create Mother’s Day-themed product bundles
Although the average spend on a Mother’s Day present is $254, that doesn’t mean it’s a single item. Most people buy multiple presents for their mom on Mother’s Day. Help them save time shopping by putting together Mother’s Day-themed product bundles.
Product bundles are everything someone would need to wow their mom in an easy-to-find and easy-to-purchase package. Shoppers don’t have to scour the stores to find all the perfect products; everything is right there! This is especially good for sons and daughters who might not otherwise be interested in shopping.
For example, you could put together a “spa bath package” that’s filled with soaps, bath salts, candles, and everything else a mom would need for a relaxing at-home getaway. Then rather than buy a single soap for their mom, customers would be more likely to purchase the entire package, easing their shopping requirements, adding more profit for your business, and getting their mom something much nicer. That’s a win for everyone!
You can take your product bundles a step farther by putting them in a well-designed gift basket that comes ready to present to mom on the big day. Just add a thoughtful card, and the gift is complete. The easier you make it for customers to complete their Mother’s Day shopping, the more likely they’ll go to you when the big day comes.
Run a social media contest
Contests are a fun and engaging way to get more attention for your retail store. Pair with an extra-special holiday like Mother’s Day, and watch the customers roll in!
For example, you could run a social media promotion asking your followers to post their favorite picture of them and their moms. Anyone who posts a picture and tags your business can get a discount on their Mother’s Day purchase.
Not only will this encourage more people to tag your business on social media (which will get you more visibility online), but it’ll also encourage people to come into your business to buy their Mother’s Day gifts using their “winnings” from the contest.
Host an in-store event
Decorations are good, but a full-blown party is great! Draw more people into your store with a Mother’s Day event.
Add onto your decorations with food, games, prizes, music, and other activities to celebrate moms everywhere. People will come to your store just for the event, but there’s a good chance they’ll leave with something from your inventory — especially if you have your Mother’s Day deals and product bundles on full display!
Offer item customization and personalization
People want to show their mom that she’s special and unique, and the gift should reflect that. Offering customized or personalized gift options is a great way to boost your Mother’s Day sales.
It’s easy to laser engrave or monogram small items like pens, ornaments, and books. Customers can get their words or even pictures printed right on the gift to show their mom exactly how they feel about them. You can’t get personalized items everywhere, so monogramming or engraving is a great Mother’s Day promotion idea for any retail business.
Make Mother’s Day special for your retail store
Mother’s Day is a big holiday for businesses everywhere. And if you want your retail store to really bring in the profits, start with some great decorations, offer discounts for moms, create themed product bundles, run a social media contest, host an in-store event, and offer some item customization options.
With promotions like these, your store will be the go-to for anyone looking for an extra-special Mother’s Day gift this year.
